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AT T Introduces New Feature to Show Why Businesses Are Calling TechStory

See the caller’s reason before answering, giving you more control over your calls.

TransUnion is a leading provider of credit and identity verification services.

The Branded Call Display Feature

AT&T has introduced a new feature that provides its wireless subscribers with more control over their incoming calls. The feature, called Branded Call Display, allows users to see the reason for an incoming business call before answering. This new feature is a result of a collaboration between AT&T and TransUnion, a leading provider of credit and identity verification services.

How it Works

The Branded Call Display feature is available to AT&T wireless subscribers. To use the feature, users simply need to enable it on their account. Once enabled, the feature will display the reason for an incoming business call on the user’s phone screen. The reason for the call can include information such as the caller’s name, company, and reason for the call. The feature is designed to help users make informed decisions about answering calls from unknown or unfamiliar numbers. The feature is also designed to help users avoid unwanted or spam calls.*

Benefits of Branded Call Display

The Branded Call Display feature offers several benefits to AT&T wireless subscribers. Some of the benefits include:

  • Increased control: The feature gives users more control over their incoming calls, allowing them to make informed decisions about answering calls from unknown or unfamiliar numbers. Reduced spam calls: The feature helps users avoid unwanted or spam calls, which can be a significant source of annoyance and disruption. Improved caller identification: The feature provides users with more information about the caller, including their name, company, and reason for the call. ### Integration with TransUnion**

    • Integration with TransUnion

    The Branded Call Display feature is the result of a collaboration between AT&T and TransUnion.

    How AT&T’s Call-Filtering Feature Works

    AT&T’s call-filtering feature is a robust tool that helps users manage their incoming calls more effectively. The feature is built-in and works automatically on supported Android devices, making it a convenient and hassle-free solution for users.

    Key Features of the Call-Filtering Feature

  • Robocall detection: The feature can detect and block robocalls, which are often unwanted and can be a nuisance. Spam call blocking: The feature can also block spam calls, which can be a significant source of annoyance for users. Legitimate business calls: The feature is designed to allow legitimate business calls to pass through, ensuring that users can receive important calls from their contacts. * Customization options: Users can customize the feature to suit their needs, allowing them to block specific numbers or types of calls. ### How the Feature Works**

    • How the Feature Works

    The call-filtering feature works by using advanced algorithms to analyze incoming calls and determine whether they are legitimate or not.

    Context is key to customer engagement and trust-building.

    Providing Context for Customer Calls

    When a customer reaches out to a business with a question or concern, they are more likely to engage with the call if they feel informed and supported. Providing context for customer calls can be achieved through various means, including:

  • Pre-recorded messages or automated responses that acknowledge the customer’s inquiry and offer to connect them with a representative
  • Live chat or messaging platforms that allow customers to receive immediate responses and support
  • Social media or email support channels that provide a clear and concise explanation of the issue and the next steps

    • By providing context, businesses can establish a sense of transparency and accountability, which can help to build trust with their customers.

    However, they are not able to view the full call display information.

    Branded Call Display: A Feature for Android Users

    Introduction

    Branded Call Display is a feature that allows users to see the brand logo and caller’s name on their call display. This feature is currently only available for Android devices, leaving iPhone users without access to the full call display information.

    Benefits of Branded Call Display

  • Enhanced User Experience: Branded Call Display provides a more personalized and engaging experience for users. By displaying the brand logo and caller’s name, users can quickly identify the caller and associate it with the brand. Increased Brand Awareness: Branded Call Display can help increase brand awareness by allowing users to see the brand logo and caller’s name. This can be particularly useful for businesses and organizations that want to promote their brand. Improved Customer Service: Branded Call Display can also improve customer service by providing users with more information about the caller.

    The Power of Personalization in Business Calls

    In today’s digital age, businesses are constantly seeking innovative ways to connect with their customers and stand out from the competition. One effective strategy is personalization, which can be applied to various aspects of customer interactions, including business calls. Personalization can significantly enhance the effectiveness of business calls by making them more engaging, memorable, and trustworthy.

    Benefits of Personalization in Business Calls

  • Increased trust: Personalization helps build trust with customers, making them more likely to engage with the call and respond positively.

    Clear Call Information Helps Consumers Make Informed Decisions About Branded Calls.

    This new feature is part of a larger effort to improve the call management system, which has been plagued by spam and robocalls.

    The Problem of Spam and Robocalls

    Spam and robocalls have become a significant issue for consumers in recent years. According to the Federal Trade Commission (FTC), Americans received over 4.4 billion robocalls in 2020 alone. This has led to frustration and anxiety among consumers, who often struggle to identify legitimate calls from unwanted ones. The problem is further complicated by the fact that many spam calls are made from unknown or fake phone numbers, making it difficult for consumers to report them.

    The Solution: Clear Call Information

    AT&T’s new feature aims to address this issue by providing consumers with more information upfront about branded calls. This includes details such as the caller’s name, company, and reason for the call. By giving users this information, consumers can make more informed decisions about whether to answer the call or not. This approach has been shown to be effective in reducing the number of spam calls and robocalls.

    How the Feature Works

    The new feature works by displaying a clear and concise message on the caller ID screen. This message includes the caller’s name, company, and reason for the call. For example, if a user receives a call from a company claiming to be from a bank, the message might read: “Bank of America: Your account has been compromised.

    By providing a personalized and interactive experience, AT&T aims to increase customer satisfaction and loyalty.

    Enhancing Customer Experience

    AT&T’s Branded Call Display feature is part of a larger effort to revolutionize the way customers interact with the company. By offering a more personalized and engaging experience, AT&T seeks to differentiate itself from competitors and establish a strong brand identity.

    Key Benefits

  • Increased Customer Satisfaction: The Branded Call Display feature allows customers to personalize their call experience, making it more enjoyable and interactive. Improved Customer Loyalty: By providing a more personalized experience, AT&T aims to increase customer loyalty and retention. Enhanced Brand Identity: The feature helps to establish AT&T as a leader in the telecommunications industry, with a strong brand identity that sets it apart from competitors. ## Technical Details**

    • Technical Details

    The Branded Call Display feature is built on top of AT&T’s existing infrastructure, utilizing advanced technologies such as:

  • Artificial Intelligence (AI): The feature uses AI to analyze customer behavior and preferences, providing a more personalized experience. Machine Learning (ML): The feature leverages ML to continuously improve and refine the customer experience, based on real-time data and feedback. Cloud-Based Infrastructure: The feature is built on a cloud-based infrastructure, providing scalability and flexibility to support a large number of customers. ## Implementation and Rollout**

    • Implementation and Rollout

    The Branded Call Display feature is currently available to AT&T customers, with plans to expand to other markets and regions in the future.

    Personalized calls can boost customer engagement and conversion rates by making the call more relevant and trustworthy.

    This is because the caller has already provided some information about themselves, such as their name, company, or reason for calling. This information can be used to personalize the call and make it more relevant to the consumer.

    The Benefits of Branded Calling

    Increased Customer Engagement

    Branded calling can lead to increased customer engagement. When consumers recognize the caller and the reason for the call, they are more likely to respond positively to the call. This can lead to a higher conversion rate, as consumers are more likely to take action when they feel that the call is relevant to their needs. The personalized nature of branded calling can help to build trust with customers.

    The Problem of Unwanted Calls

    Unwanted calls, also known as robocalls, have become a significant issue for many wireless subscribers. These calls can be annoying, time-consuming, and even pose a threat to personal safety. According to a report by the Federal Trade Commission (FTC), there were over 4.4 billion unwanted robocalls made in the United States alone in 2020. This staggering number highlights the need for effective solutions to combat these unwanted calls.

    Features of AT&T’s Branded Call Display

    AT&T’s Branded Call Display is designed to help subscribers identify and distinguish between important calls and potential spam. The feature uses advanced algorithms to analyze caller ID information and provide subscribers with a more accurate picture of who is calling.

    Introduction

    The Branded Call Display feature is a relatively new addition to the Android operating system, allowing users to customize the caller ID display on their phone. This feature has been met with both excitement and skepticism from users, with some praising its potential to enhance their phone experience and others expressing concerns about its impact on user data.

    How it Works

    The Branded Call Display feature uses machine learning algorithms to analyze the caller’s phone number and display a custom message or image on the caller ID screen. This can include the caller’s name, a custom message, or even a personalized image.

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