## Breaking the Myths: A Call for a Mental Change in the Hotel Industry

Anders Johansson, a renowned expert in the hospitality industry, challenges the prevailing narrative that the hotel industry is solely focused on profit maximization. He argues that a shift in mindset is necessary to foster a more sustainable and human-centric approach to hospitality. **The Myth of Profit Over People**

Johansson debunks the myth that hotels prioritize profit above all else.

This resistance to change stems from several factors. First, the industry is characterized by a high level of inertia, which is the tendency to resist change due to the fear of disruption and uncertainty. This inertia is fueled by the established business models, long-term contracts with suppliers, and the reluctance to invest in new technologies. Second, the industry is heavily reliant on legacy systems, which are often outdated and inefficient. These systems are often difficult to integrate with new technologies, leading to a lack of interoperability and a fragmented customer experience.