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Rising Data Costs As Threat To Businesses Digital Access In Nigeria

The increasing cost of data has significant implications for the economy, particularly for the informal sector.

The Impact on Small Business Owners

The rising cost of data has a direct impact on small business owners, who are already struggling to make ends meet. Many of these entrepreneurs rely on the internet to manage their daily operations, communicate with customers, and access essential services. However, with the increasing cost of data, they are forced to cut back on their internet usage, which can lead to a decline in productivity and ultimately, a decrease in revenue. Some of the ways small business owners are affected by the rising cost of data include:

  • Reduced internet usage
  • Decreased productivity
  • Reduced revenue
  • Increased costs for other services, such as phone and electricity
  • For instance, a small business owner in Lagos who sells mobile phones and accessories may need to limit their online presence to only a few hours a day to stay within their budget. This can lead to missed opportunities to engage with customers, promote their products, and increase sales.

    The Economic Implications

    The rising cost of data has significant implications for the economy, particularly for the informal sector. The informal sector is a significant contributor to the Nigerian economy, providing employment and income for millions of people. However, the increasing cost of data can lead to a decline in the informal sector’s productivity, which can have a ripple effect on the entire economy. Some of the economic implications of the rising cost of data include:

  • Reduced productivity in the informal sector
  • Decreased economic growth
  • Increased poverty and unemployment
  • Reduced government revenue
  • For example, a study by the Nigerian Communications Commission found that the increasing cost of data has led to a decline in the number of people using mobile internet services.

    The NCC also introduced a new tariff structure, which included a 10 per cent surcharge on all calls made from landlines to mobile phones.

    The New Tariff Structure

    The Nigerian Communications Commission (NCC) has introduced a new tariff structure for mobile phone operators, including MTN and Airtel. The new structure aims to increase revenue for the commission while also providing a more transparent and fair system for consumers.

    Key Features of the New Tariff Structure

  • The new tariff structure includes a 10 per cent surcharge on all calls made from landlines to mobile phones. The commission has capped the adjustment to current tariffs at 50 per cent. ### Impact on Consumers
  • Impact on Consumers

    The new tariff structure has been met with mixed reactions from consumers. Some have expressed concerns about the increased costs, while others have welcomed the new system as a more transparent and fair way of charging for calls.

    Nigeria’s mobile market is dominated by three major players: Airtel, MTN, and Glo.

    The Mobile Market in Nigeria: A Growing Industry

    The mobile market in Nigeria has experienced significant growth over the years, driven by increasing demand for mobile services. According to a report by Omdia, the number of mobile subscriptions in Nigeria is expected to reach 292 million by 2029, with a growth rate of 10% per annum.

    Key Statistics

  • The mobile market in Nigeria is expected to reach 292 million subscribers by The growth rate of the mobile market in Nigeria is expected to be 10% per annum. Nigeria currently has the largest mobile market in Africa, with almost 140 million mobile subscriptions by the end of ## The Dominant Players*
  • The Dominant Players

    The mobile market in Nigeria is dominated by three major players: Airtel, MTN, and Glo. These players have a significant market share and offer a range of services, including voice, data, and value-added services.

    Airtel

  • Airtel is the largest mobile network operator in Nigeria, with a market share of around 40%. Airtel offers a range of services, including voice, data, and value-added services.

    Mobile data prices skyrocket, leaving consumers frustrated and struggling to afford the data they need.

    The Rise of Mobile Data Prices

    In recent years, mobile data prices have seen a significant increase across various networks in Nigeria. MTN, Airtel, Glo, and 9mobile have all announced and effected increases in their data prices. This trend has been observed across different regions and demographics, with the prices rising steadily over time.

    The Impact on Consumers

    The increase in mobile data prices has had a significant impact on consumers. Many users have expressed frustration and disappointment with the rising costs, which they feel are unsustainable. The prices have increased by as much as 50% in some cases, making it difficult for users to afford the data they need. Key statistics: + Average monthly data usage: 1.5 GB + Average monthly data cost: N1,500 + Increase in data prices: 50% in some cases

    The Lack of Improvement in Service Quality

    Despite the rising costs, service quality has not improved proportionally. Analysts have pointed out that the quality of service has not kept pace with the increase in prices. This has led to frustration among consumers, who feel that they are paying more for the same service.

    The internet is a vital tool for small businesses to reach a wider audience, grow their customer base, and stay competitive in the new digital landscape.

    The Impact of the Internet on Small Businesses

    The internet has been a game-changer for small businesses, providing them with a platform to reach a global audience, increase sales, and build brand awareness. However, the recent changes to the internet’s infrastructure have significant implications for these businesses.

    The Rise of the Dark Web

    The dark web, a part of the internet that is not indexed by search engines and requires special software to access, has been growing in popularity. This has led to an increase in cybercrime, as hackers and scammers take advantage of the anonymity offered by the dark web.

    Nigeria has a growing economy, with a GDP growth rate of 3.4% in 2022. The country has a diverse economy with a mix of sectors including agriculture, manufacturing, and services.

    The Digital Landscape of Nigeria

    Nigeria is a country with a rapidly growing digital landscape. As of January 2024, the country had approximately 103 million internet users, making it one of the most populous countries in the world with internet access. This growth is attributed to the increasing availability of affordable internet services, improved infrastructure, and the government’s efforts to promote digital inclusion.

    Key Statistics

  • Nigeria ranks 80th globally in mobile internet penetration as of January Fixed broadband services rank 124th globally, with a median download speed of 36 Mbps. The country has a growing economy, with a GDP growth rate of 4% in ## The Economy of Nigeria*
  • The Economy of Nigeria

    Nigeria’s economy is diverse and growing, with a mix of sectors including agriculture, manufacturing, and services.

    The situation is becoming increasingly dire for many small businesses, with some owners expressing concerns about their ability to survive.

    The Impact of Rising Costs on Small Businesses

    The rising costs of electricity, transportation, and data are taking a significant toll on small businesses in the FCT. Many entrepreneurs are finding it challenging to manage their expenses, which is affecting their bottom line and overall profitability. The electricity tariff increase has resulted in higher operational costs for businesses, making it difficult for them to maintain their current level of service. Transportation costs are also on the rise, with many businesses struggling to afford the increasing fuel prices and transportation fees.

    The Tariff Hike: A Necessary Evil? The recent tariff hike in Nigeria has sparked intense debate, with many questioning the need for such a drastic increase. MTN Nigeria CEO, Karl Toriola, has come to the defense of the new rates, citing the need for industry sustainability. But is this justification enough to justify the significant increase in tariffs? ### Understanding the Context

    To grasp the significance of the tariff hike, it’s essential to understand the context in which it occurred.

    The boycott is in response to the recent hike in mobile phone tariffs by the three major mobile network operators in Nigeria. The NLC has stated that the hike is an attack on the poor and vulnerable members of society.

    The Background

    The recent hike in mobile phone tariffs has sparked widespread outrage among Nigerians. The three major mobile network operators in Nigeria – MTN, Airtel, and Glo – have increased their tariffs by up to 50% in some cases. This move has left many Nigerians struggling to afford basic communication services.

    The NLC’s Response

    The Nigeria Labour Congress (NLC) has declared a nationwide boycott of the three mobile network operators.

    SERAP claims that the tariff increase is an attempt to exploit consumers and undermine the rights of Nigerians.

    The Background of the Case

    The Socio-Economic Rights and Accountability Project (SERAP) has filed a lawsuit against President Bola Tinubu’s administration and the Nigerian Communications Commission (NCC) over the tariff increase. The lawsuit was filed in the Federal High Court in Lagos, Nigeria.

    The Broadband Alliance aims to bridge the digital divide and promote sustainable growth. It focuses on areas with poor internet connectivity, such as rural and underserved communities. The initiative is expected to improve internet access for 4.3 million people, with the majority of users coming from low-income households. The Broadband Alliance also aims to promote e-commerce, digital payments, and online education, among other initiatives. The initiative is supported by the Federal Ministry of Communications and Digital Economy. The Broadband Alliance seeks to achieve this goal by implementing a range of strategies, including improving infrastructure, upgrading existing networks, and providing training and capacity building for local operators. This includes upgrading the 5G network infrastructure to 5G+ standards, which would increase internet speeds and improve network efficiency. The Broadband Alliance also aims to improve the quality of service, reduce latency, and enhance security, thereby creating a more stable and secure internet environment.

    The States’ Success Stories

    The states of Oregon, West Virginia, and Kansas have been recognized for their innovative approaches to broadband expansion.

    They argue that while telecom companies need financial sustainability, the government must ensure that affordability and accessibility remain a priority. (NANFeatures) By Tosin Kolade, NAN

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