This proposal, which is being considered by the industry, aims to combat the flood of spam calls and messages that plague Indian consumers. The initiative would involve a central database that would track all corporate connections used for commercial calling, allowing for a more effective and coordinated response to spam calls and messages. The proposal is being considered by the operators, but it faces several challenges. One of the biggest challenges is the potential for a lack of data sharing, which could hinder the ability to effectively track and combat spam.

This shift in perspective is driven by the growing awareness of the dangers posed by these cyber threats. The rise of mobile devices and the internet of things (IoT) has also contributed to this shift, as these technologies have made it easier for cybercriminals to target individuals and businesses. The telecom industry is now facing a new challenge: balancing the need to protect its customers while also maintaining its competitive edge. This challenge is further complicated by the fact that the industry is facing increasing pressure from regulators and consumers to address these cyber threats. The need for collaboration between telecom companies and other stakeholders is crucial to effectively combat these cyber threats.

Airtel’s stance is rooted in the growing concern over the proliferation of spam and its detrimental impact on businesses. The company argues that a collaborative approach is crucial to effectively combat this issue. This approach involves sharing information about spammers, identifying patterns in spam communication, and developing strategies to mitigate the volume of spam. Airtel’s proposal for industry-wide collaboration is based on the premise that a collective effort is more effective than individual efforts. This is because a single company, even a large one like Airtel, cannot effectively combat spam on its own.