Safaricom marks its 20th anniversary launches new campaign dubbed Twende Tukiuke

Celebrating 20 Years of Growth and Innovation

Safaricom has come a long way since its inception in 2000. The company has grown from a small startup to a leading telecommunications provider in East Africa, serving over 30 million subscribers across Kenya, Tanzania, and Uganda. As the company marks its 20th anniversary, it is renewing its commitment to its customers through a brand campaign that highlights its values and mission.

Key Highlights of the Brand Campaign

Emphasis on Customer Experience: The brand campaign focuses on the importance of customer experience, highlighting Safaricom’s efforts to provide innovative and personalized services to its customers. Celebrating Milestones: The campaign celebrates Safaricom’s milestones, including its 20th anniversary, and showcases the company’s achievements in the telecommunications industry. Innovation and Technology: The campaign also highlights Safaricom’s commitment to innovation and technology, showcasing the company’s latest products and services. ### A Commitment to Customer Satisfaction**

A Commitment to Customer Satisfaction

Safaricom’s brand campaign is built on a commitment to customer satisfaction.

Safaricom’s Purpose-Driven Growth Plan to Transform Kenya’s Economy and Society.

A New Era of Purpose-Driven Growth

Safaricom, the largest telecommunications company in Kenya, has announced its ambitious plan to transform into a purpose-led technology company by 2025. This vision is set to drive the company’s next phase of growth, focusing on using technology to address some of the most pressing challenges facing the country and its people.

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Key Objectives

To achieve this vision, Safaricom has outlined several key objectives, including:

Developing a digital economy that promotes economic growth and job creation

Improving access to quality education and healthcare through digital solutions

Enhancing financial inclusion and reducing poverty

Promoting digital literacy and skills development

Fostering innovation and entrepreneurship

A Purpose-Driven Approach

Safaricom’s purpose-led approach is built on three core pillars:

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Social Impact: The company aims to use its technology to address social issues such as poverty, inequality, and lack of access to basic services.

The Free Call Offer: A Lifeline for Busy Customers

In a bid to show appreciation for its loyal customers, Safaricom has announced a free call offer that will provide a much-needed respite for busy individuals. The offer, which is set to be available within the next 30 days, will give customers the opportunity to make a free call of up to 20 minutes.

How the Offer Works

The free call offer will be sent to all customers via a notification a day before the offer is available. This notification will serve as a reminder to customers to take advantage of the offer before it expires.

The Vision of Safaricom

Safaricom’s ambitious vision is to become a leading digital economy player in Africa. To achieve this, the company is focusing on expanding its fibre and 4G network to provide internet access to millions of people across the continent.

Key Objectives

Provide internet access to 1 million homes and businesses over the next 5 years

Evolve M-PESA into a lifestyle platform and universal payment network

Increase fibre and 4G network coverage to 50% of the population

The Role of Fibre and 4G Network

Safaricom’s fibre and 4G network play a crucial role in achieving its vision. The company’s fibre network provides high-speed internet access to homes and businesses, while its 4G network enables mobile internet access.

Benefits of Fibre and 4G Network

High-speed internet access for homes and businesses

Mobile internet access for millions of people

Increased economic growth and development

Improved access to digital services and opportunities

The Evolution of M-PESA

M-PESA is a popular mobile payment platform in East Africa.

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